She is a “backstage” person. And yet, not only she thoroughly knows what is happening in front, but she has her way of discerning quality in small details, fading shades or dim ideas.

I first decided to have an interview with Izabela when having an informal chat over a cup of coffee, when she threw with first hand information about fashion with an elaborated simple insouciance. She knows the chronology of fashion and she is still in love with the bohemian beginnings. In an era of blogs, fashion 2.0 and data savvy digital runaway, Izabela knows how to refresh the fragrance of an elaborated print and good documented writing because, again, she has her way with details.

And it was her long and meticulous relationship with fashion that made me ask her a few references on luxury. Of course, she could just rank some brands, but she went beyond the first curtains. And she gave me the jazzy definition. Just watch!

It was her that I first saw wearing a diaphanous silk rope as a loose cardigan over a tshirt, practicing an ethereal elegance for the day look. Noemi is inventive. Her style has vitality because she has a genuine cordial spirit that is easily translated into creativity.

She makes fashion personal. Her every story, passion, book, long trip or daily encounter has a reference in the way she dresses. And then, there is also her talent of beautifully displaying her admiration and friendship through clothes. I think she is one of the best “DJs for the Romanian designers”, as only on her you can see this mix&match&joy formula.

I liked it very much and therefore I wanted to share with you Noemi’s bohemian circumstances. Press “Play”! :)

She is one of the most disciplined persons at job. When it comes to style she is irreverent. She does not necessarily wears something because it is on trend, on catwalk and so on. It happens so, mainly because she likes it. And she does it with such confidence that in the end she persuades anyone into embracing her choices.

Accessories are just triggers for her stories. The same as the lead opens a news report. Maybe you don’t like what she is wearing all the time. But then she comes, she smiles, she tells you a story and bang! You’re charmed! Watch the short video. You will agree!

photo: Andreea Macri

“How do you dress for your city?” is the name of a new campaign that I am now launching on the event of vickipedia’s new look. Basically, it is a question that I want to address to cool people that breath the urban vibe and have the consciousness of their look. They know that their presence, with each and every detail – including clothes, passions, bicycles, cigarettes, opinions and so on – can bring a fine touch to the silhouette of the city they live in. I have neither lessons to teach, nor verdicts to announce. Just a glance at the universe of some people I like.

My first “fellow citizen” is Mihai Gurei who is a native speaker for both music and design. And these influences turned into a rich conversation. Enjoy!

Special thanks to Andreea Macri who followed us with her creative photographic lens and Andrei Nica who made wonders with the video footage.

Credits / Mihai Gurei outfit: Stussy Cap, Albam shirt, Wickham House bow tie, Lucio Vanotti jacket, Folk belt, COS pants, Tricker’s shoes

People you’ve met are always a good barometer when ranking the cities you most like. You would often hear “it was nice, the people were nice” in the dialogue depicting the city. And, of course, besides smile, attitude and civilization, clothes are the main contributor for the general impression.

This is why, sometimes, when walking through the Old Town in Bucharest one might get the feeling of a city break in a more fashionable city. I strongly believe in the “dress responsibly” concept! The way we act and the clothes we wear in our daily errands bring a personal touch to the city’s silhouette. My first demo is the movie below.

We made it on the streets of the Old Town and one of the first questions when seeing it was whether it was shot in Bucharest. It is true that the special look of Silvia Popescu, the fine styling of Andreea Macri and the cinematic cut of Andrei Nica had a big contribution.

However, “dress responsibly”!