Book Cover Tee is an already known and loved project initiated and nurtured by the kind Noemi. I am very happy and grateful to her for giving me the tshirt and the chance to draw the story further, during this second chapter. My book is «Au bonheur des dames» by Émile Zola. My partner is Raluca Pantis, a talented illustrator and a good friend.

I chose this book because I am reading a lot about «online shopping» and I am experiencing the way this new market scene is changing our buying behavior. And it seemed fascinating how the book of Zola is also depicting the same kind change. Of course, there are different characters and different progress tools. If you want, this book is the «vintage» version, where the catalyst for change is the «department store» or «grand magasin». Soaked with the atmosphere of late XIX century, the book perfectly surmises what today is common place: the transformation of a basic commercial principle based on “supply and demand” into a consumer seduction ritual. And everything happens within the context of a love affair. When you start discovering all the corresponding elements, «Au bonheur des dames» becomes a book about us and what is happening to us. Today.
This was my “wearable” story.

I have to tell you I had very good company. The other books on the “T-shelf” are as follow:

Andreea Esca,  “Fifty Shades of Grey”
Andreea Macri & Anda Brindusa, “O mie si una de nopti”;
Cristina Bazavan, “Extrem de tare si incredibil de aproape”;
Cristina Foarfa (bookaholic.ro), “Zenobia”;
Daniela Kammrath (121.ro), “Pescarusul Jonathan Livingston”;
Andrei Th. Iovu & Lil Bulgac, “Pornografia”;
Diana Florina Cosmin, “Girl in a Hyacinth Blue”;
Laura Calin (V for Vintage), “Notre Dame de Paris”;
Matei Schwartz (BOLD) & Andreea Nitoi, “Un veac de singuratate”;
Marian Palie, “Omul recent” .
and Marius Concita recreating for Noemi “The Unbearable Lightness of Being” of Milan Kundera

The t-shirts were made by Ioana Dumitrescu and Marina Moldovan from 109 / www.109.ro.

I really hope you like one of the models included in the campaign. The 100 t-shirts (both for him and her) can be bought from Anthony Frost Bookstore, www.molecule-f.com and The Place Concept Store. A large part of the sales will be donated to “Iubirrre Adoption Center”.

photo / Oltin Dogaru

Make up / Adina Vlad