Poetry today knows various languages and therefore it travels easily through various art territories like music, graffiti, urban art or simply lifestyle.

Heist Industries gave us the right creative dictionary to discover its many-sided beauty. On the 1st of October they illustrated the Julius Meinl slogan – “Inspiring poets since 1862″ – in an original and leading-edged way: they put 260,000 posts with bits of poetry in the Bucharest metro. People could just take them away, enjoy the rhymes and make their day a better one. As simple as that!

Bravo!