Ioana Ciolacu. Yes, SHE’s Mercedes

I’ve first met Ioana in the fashion news announcing her as the winner of the Designer for Tomorrow Award. It was a strong teaser for her name because, after that, I constantly looked for her designs. Eventually, I had my first crush on the Daisy Black Sweatshirt. I was obviously not the only one and the Instagram proved that with many beautiful images depicting the feminine sleeve ruffles of that sweatshirt.

So, I was one of the fancy girls wearing Ioana Ciolacu’s designs and as an online shopping savvy I was the first Romanian client of her official online store.

Eventually I’ve met Ioana in person during a fashion workshop and I’ve discovered a relaxed woman and a passionate professional. She has a very down-to-earth creative path and I was impressed that she even learned some programming in order to better understand the “life” of her online shop.


I’ve got to know her designs from top to bottom by now and, while wearing them, I can clearly say that they create the best fashion setup for feminity. They are comfortable, creative and covetable.


And these are quite the same qualities I can say about the Mercedes-Benz GLC Coupe model. You can always find the proof here.


I am sure you all agree now that Ioana Ciolacu’s story fits perfectly the SHE’s Mercedes  community where women can share their own perspectives about success, talk about challenges, spread ideas, talent and genuine elegance.

Until then, this is my short and personal story with Ioana Ciolacu’s route from the Designer for Tomorrow to My Designer of the Day!

Enjoy the talk!