We are at a point in the online evolution where the biggest challenge is to stay relevant and innovative. Things get stale very quickly, especially on the Internet. I find this very motivating because I always enjoyed drawing new paths, exploring new avenues, gaining sight of new dialogues.

I felt this is a time to bring changes to I still base my expression on a supple formula that combines the wit and the quirk and the fun with the more formal approach of the image-driven, glossy, exclusive, aura. I want to start producing stories that are interesting, funny, compelling narratives for savvy women. And they will be told in all the languages of quality content: good writing, insightful photographs and creative videos.

I hope you find this approach engaging enough so that you come and visit me from time to time. As often as possible!



16.01.2013 -