It all started from a friendly message received from the 109 creative duo. Basically they were announcing a summerish launch: perfect white tshirts with illustrated or hand-written bits of fun. Further on, the girls were explaining their creative flow. The principle is very simple: “we have different kind of humour, but we laugh together and when the humour cloud appears, this is what we come up with”. And then a link with all the high res pictures followed confirming their sayings.

I read the message carefully and I laughed imagining it. You have below my exact understanding of it. Hope you like it. :)

PS:
1. I am on the airplane when writing this post. Above all clouds, counting to reach the 109th :)
2. The tshirts were tried and tested. They are fun and perfect, indeed

There are many ways of reporting from Fashion Week. There is, of course, the “all dressed up to the nines” street style snapshot, the loud-voiced follow up stories about its “craziness” or the consistent with the standard catwalk features.
 
But beyond these journalistic curtains, it was the personal experience of the showgoer that I really wanted to seize. When asked, most of them admitted to me that they come back with the same line “Well, I really don’t wanna come back next season”. But when the next FW event is approaching, the pulses really get racing and, next thing, they are on a plane to a fashion city. Somehow, this is an experience that consumes oneself, but inspires to the same extent. Crowded places, showoff characters, picturesque items, hand-written invitations, creative fashion happenings, fairy tale windows. They are all well put together and mixed up in your perceptions like in a “magician hat”. And then, the result is definitely unexpected and wow-grabbing.
 
So I asked Andrei and Lil from Harper’s Bazaar to play a fashionable “hide and seek” on the streets of Milan, during last Fashion Week. I think we succeeded in capturing the shift of various moments. And here you have them on the professional stage when they immerse in the live fashion information, as well as in the informal team flashes meant to refill the energy level with a cup of good cappuccino or visually charming exhibitions.
 
Of course, there is a fully illustrated follow up to their professional adventure. Its name is BAZAAR Collections.
 
Enjoy!

It was her that I first saw wearing a diaphanous silk rope as a loose cardigan over a tshirt, practicing an ethereal elegance for the day look. Noemi is inventive. Her style has vitality because she has a genuine cordial spirit that is easily translated into creativity.

She makes fashion personal. Her every story, passion, book, long trip or daily encounter has a reference in the way she dresses. And then, there is also her talent of beautifully displaying her admiration and friendship through clothes. I think she is one of the best “DJs for the Romanian designers”, as only on her you can see this mix&match&joy formula.

I liked it very much and therefore I wanted to share with you Noemi’s bohemian circumstances. Press “Play”! :)

She is one of the most disciplined persons at job. When it comes to style she is irreverent. She does not necessarily wears something because it is on trend, on catwalk and so on. It happens so, mainly because she likes it. And she does it with such confidence that in the end she persuades anyone into embracing her choices.

Accessories are just triggers for her stories. The same as the lead opens a news report. Maybe you don’t like what she is wearing all the time. But then she comes, she smiles, she tells you a story and bang! You’re charmed! Watch the short video. You will agree!

“How do you dress for your city?” is the name of a new campaign that I am now launching on the event of vickipedia’s new look. Basically, it is a question that I want to address to cool people that breath the urban vibe and have the consciousness of their look. They know that their presence, with each and every detail – including clothes, passions, bicycles, cigarettes, opinions and so on – can bring a fine touch to the silhouette of the city they live in. I have neither lessons to teach, nor verdicts to announce. Just a glance at the universe of some people I like.

My first “fellow citizen” is Mihai Gurei who is a native speaker for both music and design. And these influences turned into a rich conversation. Enjoy!

Special thanks to Andreea Macri who followed us with her creative photographic lens and Andrei Nica who made wonders with the video footage.

Credits / Mihai Gurei outfit: Stussy Cap, Albam shirt, Wickham House bow tie, Lucio Vanotti jacket, Folk belt, COS pants, Tricker’s shoes

People you’ve met are always a good barometer when ranking the cities you most like. You would often hear “it was nice, the people were nice” in the dialogue depicting the city. And, of course, besides smile, attitude and civilization, clothes are the main contributor for the general impression.

This is why, sometimes, when walking through the Old Town in Bucharest one might get the feeling of a city break in a more fashionable city. I strongly believe in the “dress responsibly” concept! The way we act and the clothes we wear in our daily errands bring a personal touch to the city’s silhouette. My first demo is the movie below.

We made it on the streets of the Old Town and one of the first questions when seeing it was whether it was shot in Bucharest. It is true that the special look of Silvia Popescu, the fine styling of Andreea Macri and the cinematic cut of Andrei Nica had a big contribution.

However, “dress responsibly”!