I’ve first met Ioana in the fashion news announcing her as the winner of the Designer for Tomorrow Award. It was a strong teaser for her name because, after that, I constantly looked for her designs. Eventually, I had my first crush on the Daisy Black Sweatshirt. I was obviously not the only one and the Instagram proved that with many beautiful images depicting the feminine sleeve ruffles of that sweatshirt.

So, I was one of the fancy girls wearing Ioana Ciolacu’s designs and as an online shopping savvy I was the first Romanian client of her official online store.

Eventually I’ve met Ioana in person during a fashion workshop and I’ve discovered a relaxed woman and a passionate professional. She has a very down-to-earth creative path and I was impressed that she even learned some programming in order to better understand the “life” of her online shop.

I’ve got to know her designs from top to bottom by now and, while wearing them, I can clearly say that they create the best fashion setup for feminity. They are comfortable, creative and covetable.

And these are quite the same qualities I can say about the Mercedes-Benz GLC Coupe model. You can always find the proof here.

I am sure you all agree now that Ioana Ciolacu’s story fits perfectly the SHE’s Mercedes  community where women can share their own perspectives about success, talk about challenges, spread ideas, talent and genuine elegance.

Until then, this is my short and personal story with Ioana Ciolacu’s route from the Designer for Tomorrow to My Designer of the Day!

Enjoy the talk!

Women have their way and, on that way, they are always driven by strong emotions. Because it is them that make the experience unique and personal.

When things are personal, people relate to them easily and find honest motivation. And a true successful woman is one that has both delicate gestures and strong actions. But moreover it is the one who knows how to translate her genuine emotions and warmth into an original and relevant narration about the feminine league.

This is why I was so interested in the “Shes Mercedes” campaign. It is a community where women can share their own perspectives about success, talk about challenges, spread ideas, talent and genuine elegance. My online routes are often heading towards SHE’s MERCEDES community where I discover inspiring video essays on femininity. It is a place where ideas are balanced and stories are shared at various speeds. Inspiration is behind the wheel!

Especially since every such sparkling biography is shared while driving a special car such as Mercedes-Benz GLC Coupe. With very elegant design lines, this car is the best expression for a smooth and inspirational journey, towards destinations that have success written on them. You can always enjoy a virtual ride here: Mercedes cars.

I truly believe in this fruitful dialogue. Therefore, it is with great joy that I invite you to watch my next video, depicting the paths of Ioana Ciolacu’s success.

Stay tuned, drive safely and be inspired!