“Dear Romania” is a wonderful line to start a letter, especially since it brings the good news of online shopping from a big retailer acting in Romania – Zara. So I was very happy to receive such a postcard, inviting me to be among the first ones to experience a delightful shopping affair. But it’s quite a while since I’ve kept telling you about online shopping. It is kind of hard to find a new relevant point of view to endorse it. I think it is time to call a friend. Therefore I kindly asked Ioana, my colleague from petocuri.ro to share her personal shopping experience on zara.com/ro/. And indeed she pinpointed a very insightful aspect: the purchase decision starts online, even though sometimes one goes to the store to buy the product. Having the e-shop only makes things easier and faster.

“Zara shopping experience used to be a mix of online and offline for me. I would first browse their website in order to pick my favorites and then went to the store. The product photos are relevant and they can even give you some good styling suggestions. So far the final confirmation happened in store. Now, the store comes home. My first online shopping experience with Zara scored very well. User friendly browsing, same prices as in store and good returns policy. You can see my personal choices in the photos. No returns needed :-)”

This is Ioana’s version. Can’t wait to hear yours. Go play with the shopping cart! :-)

Love!

OK, I am not modest. But I know pretty much everything there is to know about online shopping. If there is one person to pinpoint for the appraisal of an online shopping experience, well, that’s me. With all this said, let me just start such an assessment for www.massimodutti.com/romanianromance.
  
From the very beginning, I loved the idea that a big retailer finally gave up the message “Online shopping is not available for your country. Sorry for the inconvenience.” So congratulation for this first! And then, I entered the site. The welcoming part is the collection’s lookbook shot by Mario Testino. A good incentive for everybody to go further with shopping online. The product photos are clean and clear, revealing various perspectives of the items. They also come along with the necessary styling and sizing information. One small tip: add the size of the model, it is a very good reference for the online shopper :-). The payment procedure is easy and friendly, especially when you already have an account. A fine detail: when placing the order, one can opt for the “make it a present” message. Also, the return of the package is for free, another small sign of a solid online shopping business.
  
The parcel is the embodiment of online shopping gratification. It wraps up the promise of your precise order, while it still has a surprise hint within its ribbons. This is why I love online shopping. This is why I loved the newly launched online shopping site of Massimo Dutti.
  
Go to www.massimodutti.com/romanianromance for a rewarding shopping experience.
  
Here is the proof I already had one! :-)

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